While starting an E-commerce business may make a lot of sense for offline businesses, they must get a few things right in order to make it successful. Given that an offline retailer may not have any experience with selling online, educating themselves about it may help them avoid a lot of trouble down the road.
Kartikeya Sharma India News an entrepreneur that also seems to have interviewed many online entrepreneurs has a bit of an advice for you.
Keep it simple
Many new E-commerce business owners, for some reason, think it would be a nice idea to make their E-commerce site very fancy with lots of bells and whistles. Well, if the statistics are anything to go by, the simple ones seem to perform much better than the ones that look very fancy.
This is because the fancy ones often have a lot of clutter, and it can be distracting for potential customers. On the other hand, sticking to a simple theme for your Ecommerce site may help your customers focus their attention on your products which may drive up the conversions.
Get rid of broken elements
Broken links or other similar issues on your E-commerce site can be a big turn-off for potential customers that land on your site. So it can be very important to check every single link on your site and make sure it’s working fine, as well as trying to get rid of any other similar issue.
Be careful with the shipping time
In a bid to woo potential customers, E-commerce businesses often tend to offer the fastest shipping time they can make possible. However, uncertainties arise and things get in the way of delivering on those shipping promises, which results in a disappointing customer experience.
An ideal approach to this would be to offer a longer shipping time and deliver early. This would surprise the customers and they would be more likely to come back to you.